Effective Date: 24th June 2025

This Privacy Policy describes how The Brain-First Blueprint, a Dargavel Digital Brand) ("we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from https://thebrainfirstblueprint.com/ (the "Site") or otherwise communicate with us (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this

Please read this Privacy Policy carefully. By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Effective Date" and take any other steps required by applicable law.

1. Information We Collect

The types of personal information we obtain about you depend on how you interact with our Site and use our Services. When we use the term "personal information," we are referring to information that identifies, relates to, describes, or can be associated with you. The following sections describe the categories and specific types of personal information we collect.

Information You Provide to Us Directly

- Basic contact details: including your name, address, phone number, email.

- Order information: including your name, billing address, shipping address, payment confirmation, email address, phone number.

- Account information: including your username, password, security questions.

- Shopping information: including the items you view, put in your cart, or add to your wishlist.

- Customer support information: including the information you choose to include in communications with us, for example, when sending a message through the Services.

Information We Collect through Cookies

We also automatically collect certain information about your interaction with the Services ("Usage Data"). To do this, we may use cookies, pixels, and similar technologies. Usage Data may include information about how you access and use our Site and your account, including device information, browser information, information about your network connection, your IP address, and other information regarding your interaction with the Services.

2. How We Use Your Personal Information

- Providing Products and Services: We use your personal information to provide you with the Services in order to perform our contract with you, including to process your payments, fulfil your orders, to send notifications to you related to you account, purchases, returns, exchanges or other transactions.

- Marketing and Advertising: We use your personal information for marketing and promotional purposes, such as to send marketing, advertising, and promotional communications by email, text message or postal mail, and to show you advertisements for products or services.

- Security and Fraud Prevention: We use your personal information to detect, investigate or take action regarding possible fraudulent, illegal, or malicious activity.

- Communicating with you: We use your personal information to provide you with customer support and improve our Services.

3. How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

- With vendors or other third parties who perform services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping).

- When you direct, request us or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations.

- To comply with any applicable legal or regulatory obligations.

4. Your Rights

Under UK data protection law (UK GDPR), you have certain rights regarding your personal information. These may include the right to:

- Access your personal information.

- Rectify inaccurate personal information.

- Erase your personal information.

- Restrict processing of your personal information.

- Data portability.

- Object to the processing of your personal information.

To exercise any of these rights, please contact us using the contact details provided below.

5. Cookies

Like many websites, we use Cookies on our Site. Cookies are small files that are downloaded to your computer or device when you visit our Site. They allow the website to remember your actions and preferences. We use Cookies to power and improve our Site and our Services, and to run analytics.

Most browsers automatically accept Cookies by default, but you can choose to set your browser to remove or reject Cookies through its controls. Please keep in mind that removing or blocking Cookies can negatively impact your user experience and may cause some of the Services, including certain features and general functionality, to work incorrectly or no longer

be available.

6. Data Security

We take reasonable measures to help protect the personal information we control from loss, theft, misuse, and unauthorized access, disclosure, alteration, and destruction. However, no security measure is completely secure, and we cannot guarantee "perfect security."

7. Contact Us

If you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please email us at [email protected].